Vintage Ads Photoshoot

Shot by Miles Bukowski

November 2024


Skills Utilized

Creative Direction
Photo Editing
Adobe Photoshop
Graphic Design
Logistics Coordination


As one of my first projects as Executive Creative Director of Mode UW, this photoshoot served as a creative exploration into mood and aesthetic over narrative. While it did not follow a defined storyline, we crafted a visual atmosphere inspired by vintage photography, highlighting texture, tone, and nostalgia. The setting of a vintage car garage offered a gritty yet timeless backdrop, allowing us to experiment with composition and styling that paid homage to retro advertisements while establishing the early tone of Mode UW’s creative identity.

I oversaw the execution of production from planning to post. I ensured all location protocols and guidelines were followed, coordinated attendance logistics for models and crew, and directed on-set posing to align with the visual narrative. As Executive Creative Director, I guided the overall concept and aesthetic direction, ensuring each shot reflected the intended tone.

Post-production involved photo editing and the addition of vintage-inspired graphic overlays to enhance mood and storytelling. The final visuals balanced artistic cohesion with stylized nostalgia, resulting in a conceptually rich, well-executed body of work.
©2024-2025 by Hoony Chang