Captured by @deanshevick

“Words may speak, and the ears may hear, but the eyes uncover truths language cannot express.”



Hoony Chang is a multidisciplinary creative with a passion for blending artistry and strategy. His work centers around storytelling through the lens of brand identity and creative direction, driven by a deep understanding of consumer psychology and market dynamics. With a well-rounded foundation in marketing that spans through various facets including brand strategy, digital marketing, and project management, Hoony crafts compelling, audience-focused narratives that are both bold and intentional.

As a signed model of over two years, Hoony brings a unique perspective to visual storytelling. His academic background and hands-on leadership as a student creative director have fueled his love for campaign development, inspiring him to help brands communicate with purpose and cultural relevance.

When he is not directing shoots or designing brand concepts, you may find Hoony reading over coffee, exercising, exploring hidden cafes, or experimenting with new recipes at home.  
©2024-2025 by Hoony Chang