Mt. Joy Rebrand
SEO Marketing ConsultantJanuary 2025 - March 2025
Mt. Joy is Seattle’s first regenerative chicken restaurant based in Seattle, known for its mission-driven approach to comfort food. With a focus on sustainable sourcing, local partnerships, and community-centered values, Mt. Joy offers a refreshing take on classic fried chicken sandwiches in a vibrant, welcoming atmosphere.
The brand positions itself as both ethically grounded and culturally resonant, balancing bold flavors with a commitment to quality, transparency, and social impact. Mt. Joy strives to grow a loyal customer base by merging elevated fast food with purpose-driven storytelling.
As an SEO Consultant with the UW AMA Agency, I was tasked with revitalizing Mt. Joy’s digital presence through a comprehensive, data-driven approach. My responsibilities included conducting a full SEO audit
I developed SEO optimization strategies tailored to improve search visibility and user engagement, while also defining key performance indicators (KPIs) to measure the success of ongoing efforts.
Additionally, I supported web design enhancements to align the user experience with Mt. Joy’s brand values and consumer expectations. To ensure long-term consistency, I also created a brand template that streamlined visual identity and content presentation across platforms.
Skills
Search Engine Optimization (SEO)Digital Marketing Strategy
Content Structuring for Web
Web Design
Graphic Design
Visual Consistency and Branding
Client Collaboration
Canva