Fighting For the Spotlight

Shot by Miles Bukowski

March 2024



Skills

Creative Direction
Project Management
Conceptual Storytelling
Photoshoot Coordination
Cross-Team Leadership


In the world of modeling, everything is a fight for recognition. Fighting for the Spotlight brings this competition to life through the lens of contact sports. Set in a boxing ring, models are met with a high-stakes rivalry, embodying the resilience, ambition, struggle, and tension that define the industry. 

Under the glare of the spotlight, every strike, every stance, and every stare captures the relentless pursuit of success; where only the strongest make it out on top.

As Executive Creative Director, I led the creative and logistical execution of this photoshoot, overseeing everything from narrative development to on-site direction. 
I created an original storyline, mood board, and coordinated the use of the shoot location. On set, I led model posing, positioning, and ensured visual cohesion, managing both the artistic vision and operational flow to bring the concept to life.



©2024-2025 by Hoony Chang