Hoony Chang

Earth Explorers

Shot by Esther Zhou

April 2025 - May 2025



Skills

Creative Direction
Project Management
Conceptual Storytelling
Photoshoot Coordination
Cross-Team Leadership
Three clans, one mission. Each has been dispatched by their home colonies from a distant time in galactic space to rediscover and reclaim what was once lost: a chance to heal a once-flourished world.

Tensions simmer as generations of separation have bred division between these clans. Yet they soon come to realize as they navigate through verdant landscapes, their missions are not at odds, they are intertwined.

Earth Explorers is a conceptual showcase of survival and alliance as a progressive step towards harmony through ecological restoration.
As Executive Creative Director, I led the creative and logistical execution of this photoshoot, overseeing everything from narrative development to on-site direction. 

The concept originally began with a focus on sustainability, however as the outfit coordination came together, a deeper narrative emerged. The concept evolved into a visual story of distinct clans realizing they are united by a common goal. I tailored the direction to highlight this convergence, aiming to make a still campaign feel as cinematic and emotionally resonant as possible.

On set, I led model posing, positioning, and ensured visual cohesion, managing both the artistic vision and operational flow to bring the concept to life.






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