Cafe Mode

• Developed the visual identity and theme, using rocks and shades of grey to evoke a calming yet bold cafe atmosphere.
  
• Managed a 3-month planning timeline, delegating deliverables across creative and marketing teams while overseeing logistics and financial forecasting.
  
• Selected and designed the venue setup to optimize foot traffic and visual storytelling, transforming the Secretary’s apartment lobby into a cohesive brand experience.
  
• Directed the marketing campaign, including branded infographics, behind-the-scenes content, product photography, and cross-organization promotion.
  
• Created and refined menu offerings based on aesthetic cohesion and trend forecasting (e.g., banana milk matcha, black sesame cold brew).

• Doubled our original fundraising goal, achieving a 62.3% profit margin.
  
• Delivered one of Mode UW’s most memorable and high-performing activations, with the banana milk matcha becoming a crowd favorite.
  
• Demonstrated strong brand-building and event execution under real-world time and budget constraints.
  
• Strengthened Mode UW’s creative identity and visibility on campus through experiential marketing.

Skills